07
A friend says “try the wings.” They open the app and find five others.
A direct link or a QR code sends a recommendation to your page, not to a list of rivals.
08
The app changes its fees. Your Tuesday changes with it.
Rely on one platform for all your volume and one email can move your margin. Orders on your own page aren’t repriced by anyone but you.
09
Testing a new brand shouldn’t mean a new tablet.
A new concept should be a new menu and a new ordering page, not another screen on the pass.
10
Every brand has its own menu. Who keeps them all current?
Prices, photos and specials for each brand are edited in one place, so a change isn’t made on one screen and forgotten on another.
11
Same brands, two kitchens. Two versions of each?
When each site runs its own setup, the same brand ends up with different menus and prices, and customers notice before head office does.
12
New cook. Several brands to learn on day one.
With the brand on every ticket, a new hire doesn’t have to remember which tablet belongs to which brand.
13
Rider at the pass. Bag still on the bench.
A live timer on every ticket shows what’s due out next, so your own driver isn’t left waiting at the pass.
14
Slammed at 7pm. Staffed for 3pm?
Orders bunch into a few hours. Knowing which ones really slow the kitchen helps you roster for them.
15
Two busy hours. A driver’s wage all day?
Delivery comes in peaks, and a wage runs through the lull. Ask us about booking drivers by the hour, so you pay only for the rush.
16
Two orders, one street, two trips?
Nearby orders can be grouped onto one driver, so there are fewer trips and shorter delivery times.
17
Slow delivery. Is it the kitchen or the road?
Kitchen time and delivery time are tracked separately, so you can see where the minutes go on your own deliveries.
18
Allergen question? The customer’s at home. You’re on the line.
Dietary information on each brand’s ordering page means fewer questions reach the kitchen mid-rush.
19
Which items are quietly dead weight?
Every brand’s menu collects dishes that rarely sell. The most and least sold items show you which ones to cut.
20
Three orders in a month. Then nothing.
On your own orders you can see when someone slows down. That’s your cue to give them a reason to order again.
21
Funding a promotion you didn’t choose?
Marketplace discounts eat into an already thin margin. Your own coupons run when you choose, for as long as you choose.
22
One missing side. One public rating.
On your own orders, an unhappy customer can tell you privately first, so you can fix it before it becomes a review.
23
They ordered direct. Now they’re messaging the brand.
Questions and order updates arrive on WhatsApp, Instagram and Messenger just as the kitchen is flat out. Replies and status messages can go out without pulling anyone off the line.
24
A gift card for a brand with no shopfront?
Digital gift cards sold on a brand’s own page let a customer send your food to someone else, and bring you a new customer.
WhatsApp
Instagram
Messenger
