Case Study
How Babbo Americo transformed its operation with Asky — 25 drivers, hundreds of orders a day, and a marketing return that impressed even the agency.
300+
Deliveries per day
25
Drivers
97×
ROAS on Meta
The Restaurant
Babbo Americo is a high-volume restaurant with a loyal customer base and strong delivery demand. It quickly became one of the most logistically complex operations in the region.
With 25 active drivers and more than 300 delivery orders a day, the team needed centralised control — something spreadsheets and WhatsApp groups could never sustainably provide.
At a glance
Drivers
25 active
Daily volume
300+ delivery orders
Asky platforms
Delivery + Marketing
Before Asky
Without a central platform, every delivery was a risk of errors, delays and frustration — for the customer and the team.
Assigning hundreds of orders to 25 drivers without a platform meant constant errors, duplicates and delays at the start of every route.
With no real-time tracking, it was impossible to know where each driver was or how many orders they were carrying at once.
Meta remarketing campaigns ran without real customer data, leading to low ROAS and a high cost per acquisition.
Delivery module
With Asky, Babbo Americo gained a complete, real-time view of the whole operation. Managers can see every driver, assign multiple orders to the same driver, and track the status of each delivery — all from one screen.
Marketing results
Connecting Asky with Babbo Americo's ad agency completely transformed the performance of their remarketing campaigns.
Before Asky
10×
ROAS on
Meta remarketing
With Asky
97×
ROAS on
Meta remarketing
A 630% increase in marketing return
The whole delivery and marketing operation, integrated in one platform
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